Spring Summer 2014

Spring Summer 2014

KID CUDI x S2A – “MR. RAGER”

The new mini-film for Kid Cudi’s “Mr Rager” directed by Jeremie Rozan of Surface to Air Studio!

Featuring Kanye West, but also our ‘Surface to Air x Kid Cudi’ leather jackets collection.

Many things have been said about this video, like this curious interpretation on YouTube by a fan: “This video is a classic representation of rebirth. kid in light colored attire, searches for and fights the evil within (dark colored attire). And is ultimately defeated,(by himself, meaning that he allowed it) leaving the dark entity of kid to rule over his physical self, as seen in the last shot (wearing dark colored attire). You can watch the video, but do you SEE it?”

 

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